Team Leader,
Brand Builder, Founder.
I bring startup energy to every job. My work ranges from consumer product design to brand identity to investor relations. Need D2C launch buildout or supply chain logistics analysis? Can do. I’m a mentor, a top-level planner, an operations director, and a darn good cook.
Over the past 20 years I have founded, led, and grown two CPG brands. I love digging into consumer insights, conducting research, finding market gaps and building a GTM strategy.
Guiding a creative team in building a comprehensive story supported by products, packaging, digital engagement & integrated customer support is my jam. Contact Me.
I've sold thousands of skus and millions of items to stores large and small world-wide. Close connections to buyers has kept me at the heart of consumer trends. I love talking with front line salespeople & comparing their insights with my industry-specific data feeds. I also enjoy perfecting my fried chicken sando recipe. Photo: Murmmr product design huddle
Murmmr™
Murmmr makes stunning products for the home. Our first item, The Object, is a domed crystal and brass ashtray. As co-founder I lead product development, branding, operations, and capital recruitment.
Consulting
// Special Projects
I provide advice and actionable planning for founders and the top level management of some of the Bay Area’s most exciting businesses.
GAMAGO®
I founded GAMAGO in 2001 & led the company through 17 years and over 2500 SKUs & millions of products sold in thousands of stores worldwide. Successfully sold the company in 2018.
Stuff I Make
I like to make all sorts of stuff. I’ll take a crack at flame-treated shelving and a terrazzo sink organizer. Cooking up fried chicken sandos, woodworking, a great cup of coffee, metal working, latchhooked Lil’ Bub carpets — I’m crafty!
Sea Ranch
My wife and I recently led a top-to-bottom redesign and renovation of our family home at Sea Ranch. An expansive and fun project that we’re very proud of. It was especially rewarding to work with the amazing Barbara Stauffacher Solomon to design a new mural for the home. Now available to rent through The Sea Ranch Lodge Living program.
AirBnb
Another renovation and design project Ericka and I recently undertook is the Garden Suite AirBnB in our Presidio Heights home. It’s a tranquil refuge in San Francisco’s quietest neighborhood. Also, a huge favorite of the guests who’ve stayed here.